Get the most bang for your buck out of your digitial marketing.
Brendan Woolley
February 08, 2021
So you got yourself a sponsored Instagram post. Now what? Now its time to get creative. Hit those target demographics with an eye catching post. Bring 'em back to your page to witness the greatness of everything you got. Lets go over real quick how to get the most out of your ad budget.
1.) Have personality shine in your captions.
If it's not immediately obvious there is a person at the other end of the screen I'm just going to assume its a bot and scroll right over. Nothing grabs me more than someone who is enticing when talking about their passions. No more boring keyword google ads. Might as well been AI that wrote it. Breath some life in those captions without making it all business. Let me show you an example for soap.
Caption 1: Today our soap is 50% off while supplies last.
Caption 2: Whoa! Just slipped on a bar of my high quality but slippery soap. Wait a minute, this soap is everywhere! I need to get it out of my warehouse before someone gets hurt. I'll offer it 50% off this weekend only!
Already I am interested in what Caption 2 has to say. I was provided value through laughter with sarcastic remarks. Additionally, they mentioned the weekend sale so I know when I should be buying so I would follow their page to make sure I know about future sales.
2.) Dont have your sponsored ad the same across all platforms.
It might be your first thought to get the most value out of creating an ad to post it everywhere. Nope. Each platform has a it's niche. Also lets think about the users that follow you across multiple platforms. They will quickly get content fatigue seeing the same post over and over. Worst case scenario is you might even lose followers! So how can we fix this?
Use the niche of each platform. For example, Facebook is more traditional advertising. This is because the audience on there is typically older and they are used to that form of ads. Instagram cares more about a high quality image or video broadcasting your product or service in a quick, concise way. Tik Tok has a phrase, don't make ads, make tik toks. This is true! You just want to use this platform to broadcast personality. Who is the person behind the brand? Something like this will strengthen consumer relationships with you and your brand.
3.) Know your audience
Take an assessment of who already like your product/service. What's their age range? race and gender? hobbies & interests? Everything will be factored in when its time to target your demographics when posting the ad.
Best way to go about this is figuring out customer archetypes. Not only can you market to the archetypes you create but it will result in improving your services to solve their needs. Below I included an example of our customer needs map and a blank one for you to use.
4.) Be consistant
It might not be the first ad that someone sees that makes the sale. in fact, there is a term called "The rule of 7" which means a consumer needs to see a ad at least 7 times before making a purchase. Interesting right?
This doesn't mean you need to make a new ad each and every time. You can recycle effective ones. Just be sure you always have at least something being promoted somewhere. If not your brand is dead in the water.
Posting is interesting. The feed can be every other day or every 3 days with exception to Tik Tok. However the stories feature must be posted daily. This is my go-to for any digital marketing. For the sole reason they are up 24 hours. It makes the viewer feel they witnessed something exclusive and personal to your brand that is relevant right now.
About Author
Brendan has been part of imaginary i from the jump. He has taken clients abstract ideas and quantified it down to a calculated marketing plan with content creation & release timlelines. When he's off the clock, Brendan can be found in his home gym staying fit.