Brendan's own brand started with imaginary i
imaginary i's administrator, Brendan Woolley, started with his own idea. A music & video production house. Taking abstract to the next level with glitch edits and VHS distortion. The music matches the vibe of 2018 beat trends with a personal twist. Just like adding a little honey in your tea, there is always something sweet going on at B.Productions.
"imaginary i is so cool I ended up leaving my project to join theirs."
Brendan Woolley, Ceo
Project
Challenges
Brendan had a brand idea he was working on but monetizing something like this was not part of it. Being a creative, Brendan was scattered in everything he wanted to do so organizing everything was a big priority.
Solutions
imaginary i created a shop page to purchase beats, solving the monetization problem. To help organize this imaginary i narrowed it down to two things. Beats and Videos. The videos page was used to showcase the wide variety of groups Brendan has worked with.