My Towel Launches Online Store
My Towel brings an innovative idea to a common household object. A magnetic strap that keeps everything around your waist and not on the ground. Through trial and tribulation the concept has been perfected to not just any towel, but My Towel.
My Towel was starting from scratch. No logo, website, or product photos. So we ended up creating two logos. One for Nikki's parent company, Life's Creations, and another for her flagship product, My Towel. Additionally, we brought the brand to life by adding product photos of the intricate magnets to the store.
Challenges
"imaginary i guided my idea into a whole brand. Working with them was fun & effortless."
Nikki, Ceo
Expertise
Client Services
Logo Design
Web & Application Development
Industry
Ecommerce
Retail
Services & Products
Solutions
imaginary i took Nikki's idea from scratch and created a family friendly, fun brand. We took inspiration from the power of magnets when designing the logo and added an electrifying twist. Also the rainbow theme because part of her brand values we established in our consultation meeting was LGBTQ+ friendly.