The Foundations of a Good Product.

So you’ve got yourself a product. Now what?

Now it’s time to get creative and strategic. A great product is only half the battle, the other half is making sure it's something people actually want to buy. Let’s walk through a simple but powerful checklist to make sure your product delivers real value and is marketed in the right way.

1. Your Customers Want Value

Remember those 25 cent toy machines at the pizza place? At first glance, they looked like nothing special. Cheap toys, questionable temporary tattoos, potential choking hazards. But through the eyes of a child, they were filled with mystery and magic.

Imagine it: asking your parents for a quarter, the struggle of turning that crank, the loud click as the capsule drops, and then, boom, the exact toy you hoped for. A dopamine hit like no other. You’re showing it off to everyone, placing it proudly on your shelf at home.

That’s value. Not just in the product itself, but in the entire experience that surrounds it.

The lesson? It’s not only about what you sell, it’s how your customer feels through every step of the journey. From discovery to delivery, a strong customer experience turns a good product into a great business.

2. Craft Your Customer Experience Roadmap

To create a product people love, you need to understand the emotional highs and lows of your customer journey. What excites your customer? What annoys them? What moments stick with them? Below, I included our personnel client roadmap and an example for you to use. 

Our internal client roadmap example

A roadmap you may download

You might need a few real clients to go through your process before you can fully map it out, but once you do, patterns start to emerge.

For example, when we created our internal client roadmap, we noticed something interesting. Paying for the product wasn’t a low point, in fact, our clients felt good about investing in quality service. The lower points were things like reading lengthy contracts or waiting during production time.

On the flip side, meetings were a high point because they were fun, creative, and collaborative. The highest point? Step 12, when the client saw real results and achieved their original goal. That’s the kind of journey worth designing.

3. Nail the Delivery

This part is often overlooked, but it’s huge. How you deliver your product shapes how people remember it.

Take Apple for example. Their packaging is so beautifully designed that people keep the box long after the product is gone. Or Mercedes dealerships, which follow up with a call a week after purchase just to make sure everything is going smoothly.

These small touches create a big impression. When your customer feels cared for, they’re more likely to recommend you, and word of mouth is still one of the most powerful marketing tools out there. A great delivery process could even double your sales.

Final Thoughts

Quality, usefulness, and design all matter, but the experience of interacting with your business is the number one factor in creating a product people want to buy.

So ask yourself:

• Does my product deliver value beyond function?

• Is my customer experience consistent and intentional?

• Am I making people feel excited, empowered, and appreciated?

When you design your product and your process with care, you won’t just make a sale, you’ll make a loyal customer.