What makes a product people want to buy?
Brendan Woolley
February 08, 2021
So you got yourself a product. Now what? Now it's time to get creative. Let's go over a quick checklist to make sure not only do you have the right product, but it is marketed in the right way.
1.) Your Customers Want Value
You know those 25 cent toy machines at the pizza place? At first glance you wouldn't think anything in those things was valuable. In fact, some of those little toys are a liability to be a choking hazard or worse, position from the temporary tattoos!
Let's look at it through the wonder and imagination of a young child. Let's imagine the secrets and magnificent things the 25 cent toy machine holds inside. The whole experience provides value. From asking the parents for money, putting in the quarter, and really struggling to turn that knob. All for a plastic container holding riches within to drop right down. You hear the noise and open the flap to find... the exact toy you wanted.
Bam! Dopamine hit! Now you are showing it off to all your friends and family. Soon to be brought home and placed on a mantel with all your other precious items. My point is this, it's not just the product or service you sell that brings value. It's the customer experience from beginning to end that makes a successful business.
2.) Craft your customer experience roadmap
Figure out the high and low points in your business. This might take a few customers going through the process and putting yourself in their shoes before you can really hammer out accurate details. Below, I included our personnel client roadmap and an example for you to use.
Creating this I found some interesting points. First, that paying for the product was not the lower point in the experience. In fact, it feels good to pay someone for a quality service. The team and I thought the lowest point was reading the contracts and waiting for the product. The meetings are always a high point because they are fun and ideas are flowing the whole time. Step 12 is the highest because Sarah has achieved her initial goal. She got the results she was looking for. That's what we aim to do with every project.
3.) Delivery
This is all about how you give your customer the product. Apple is a great example with their sleek box design. I have known people to keep the box long after their iphone went out of date because it was so nice. Same for Mercedes cars. Dealerships take special care to call the customer a week after purchasing to ensure everything is going well.
When a customer receives this much positive attention they are highly likely to recommend your services to their friends and family. Increasing organic outreach exponentially. It could even double your sales.
Quality, usefulness, and design all play a roll in a successful product. However, the process of interreacting with your company is the #1 factor in a prosperous company.
About Author
Brendan has been part of imaginary i from the jump. He has taken clients abstract ideas and quantified it down to a calculated marketing plan with content creation & relase timlelines. When he's off the clock, Brendan can be found in his home gym staying fit.