How we work
At imaginary i, we don’t see business as guesswork we see it as science. The best businesses aren’t built on inspiration alone; they are structured, tested, and refined, just like the most groundbreaking scientific discoveries.
Experiment
Exploring potential and validating ideas.
Build
Developing the right systems and strategies
Scale
Implementing technology to grow efficiently.
We bring the scientific method into business-building.
Ensuring that ideas don’t just stay ideas—they evolve into successful ventures.
We guide entrepreneurs through a three-phase framework, modeled after the scientific process:
Experiment – Exploring Potential and Validating Ideas
Before any major discovery, scientists run experiments to test what works and what doesn’t. Business should be no different.
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We stress-test your idea against real-world conditions to ensure it has market demand, financial viability, and a clear competitive advantage.
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We use rapid experimentation, customer feedback loops, and data-driven insights to refine your idea before heavy investment.
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Instead of spending months on an unproven concept, we help you find the fastest, lowest-risk path to validation.
Key Questions We Answer in This Phase:
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Is there a real problem that your idea solves?
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Who will pay for it, and how much?
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What are the early signs that your idea is worth pursuing?
Build – Developing the Right Systems and Strategies
Once an experiment shows promise, scientists design structured systems to replicate success at scale. In business, this means building a strong foundation.​​
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We translate your idea into a structured business model, operational strategy, and technology stack that support long-term growth.
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Instead of relying on intuition, we leverage proven frameworks, automation, and strategic decision-making tools.
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Whether it’s crafting your go-to-market strategy, pricing model, or operational workflows, we ensure your business is built on precision, not guesswork.
Key Questions We Answer in This Phase:
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What systems do you need to support growth
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How do you streamline operations without unnecessary complexity?
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What strategies will help you convert early traction into sustainable success?
Scale – Implementing Technology to Grow Efficiently
In science, once an experiment is successful, the next step is to scale it into a reliable, repeatable process. The same is true for business.
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We help you integrate automation, AI, and scalable technologies that allow your business to expand without becoming overwhelmed.
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We fine-tune marketing strategies, operational efficiencies, and revenue models to support exponential growth.
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Instead of growing haphazardly, we ensure your business scales in a way that is sustainable, profitable, and future-proof.
Key Questions We Answer in This Phase:
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What technology will allow your business to grow without excessive costs?
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How do you reach and retain customers efficiently?
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What revenue models ensure long-term success?
Why the Scientific Process Works for Business
Many founders build their businesses on gut instinct, hoping their vision will work. But just like in science, a hypothesis without testing is just a guess.